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There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their marketing strategies need to adapt fast. Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.

While older generations will no doubt lament the demise of paper-based newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption. The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers.
Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present:

Websites and SEO content


Internet banner ads

Online video content

Pay-per-click (PPC) advertising

Email marketing

Social media marketing (Facebook, Twitter, LinkedIn, etc.)

Mobile marketing (SMS, MMS, etc.)

This is far from an exhaustive list, and new forms of digital marketing, such as augmented reality, are arriving all the time.

So, why digital marketing?

First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.

But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one. When you look for a digital marketing in Massachusetts agency you need to work out the best thing for your company and digital marketing is that key.

Perhaps the strongest case for incorporating a digital element into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption. According to the Office for National Statistics, over 82% of UK adults went online in the first three months of this year: that’s over 40 million individuals.

The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later.

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Taking the initiative to implement a new document management system in the cloud or arrange a new server installation can be a big step for a company. Scanning and importing files into one large system can be beneficial to your business and accessible technology now makes that scanning fast, efficient and easy available. You can link the scanners to a PC, or install onto a network in the cloud. The files you scan in are more easily available to file and classify.

Document management is the method of moving paper documentation to a computer storage location by scanning it in electronically. Moving the documents to an online system actually makes for easy access and companies like filestreamsystems.co.uk are able to provide businesses with document management software to enable this. The transition from paper to online documentation doesn’t have to be hard and you don’t have to pay too much, just choose wisely. Transitioning from filing cabinets of paperwork to computer software makes sense especially if you are in a smaller office. Online storage has the ability to handle large and complex flows of information quickly and accurately and this can differentiate you from other businesses.

The traditional method of sorting through and handling paperwork do not generally allow your staff to work to their full speed or potential. You need your staff to access information easily and online systems that are trained for make this a much more worthwhile venture. These challenges are easily solved by managing your documents and paperwork efficiently. Using software like OCR which is commonly used in schools for the scanning and documenting of school registers, it captures the content of the document, stores it in a database and allows retrieval by any of the words at a much later date. Online document storage allows for intelligent archiving and long-term and reliable storage methods and there’s never any crossover from those working on the same document.

Documentation is far safer than it was in its paper format as no matter what happens in the office, even if a fire ravages the building, your information and paperwork is still safe. Retrieving the information you’d need quickly is actually the biggest advantage of online document storage and one of the most important features that helps distinguish a good online system is an excellent search function. You will be able to train your staff on the new management system and everyone in the office will be able to continue to access the information they would require as easily as they would a paper based system in the office. Your company would be able to load up everything onto a system and while you may still be required to keep the paper copies you at least have a backup for your information.

Document storage can be tricky when you don’t know what you’re looking for so contacting an appropriate company to assist with storage software is usually the best way to go. Your company could be up to date with a new system in a few days and leave rummaging through file cabinets in the past.

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Protecting Sensitive Documents

Posted By on Jan 30, 2017

There are a lot of dangers to worry about in the office from electrical faults to pipe bursts and flooding where paperwork and documentation is at risk of damage. You can’t protect the office from everything but you can do what you can to put measures in place in case of natural disaster. Bricks and laminated, two inch thick windows don’t always hold against natural disaster. Natural and human disaster can affect your offices and your business just as much as it can affect your home. Think of the bombings in London on 7/7 that affected the surrounding areas above the tube station or the 9/11 massacre, these are all horrific disasters that affected businesses. Companies like filestreamsystems.co.uk can show you how to maximise on your document protection in the anticipation of an event that is disastrous.

Protecting your documents and maintaining your storage for business documents is one of the first things to remember when it comes to disasters in the offices. Not many businesses use cabinets and folders of paperwork anymore as everyone leans more toward protecting their carbon footprint nowadays and most documentation is scanned in and uploaded to systems or an iCloud WiFi. Filing cabinets stuffed full of file after file with personal customer or candidate details are turning into the thing of the past as most companies use the best document management tool available to them for their business. Fire and flood are the two main disasters that can really hurt your business if you don’t have a backup system and sometimes even with a backup system like a desktop computer, disasters can still happen. Of course there are companies out there that are able to restore your documents back to their original purpose and these can cost money, but first and foremost protecting the paper work you have is important.


Scanning in your paperwork and moving it online means that even in the event of a flood through the computer systems and existing IT infrastructure, you have your important documentation squared away and safe so you can access it all over again. A lot of companies have dusty basements or cellars stuffed full of filing cabinets and the issue with that is you can actually risk mould and mildew damage on the paperwork. Of course not every basement is unsafe for your documents but if the office is damp then you definitely risk it. Tightly packed paperwork doesn’t easily become affected by mould and mildew and there are several thousand species of mould all of which can be very damaging to paperwork. Not only that but it can have severe health and safety repercussions. Did you know that mould growth on water damaged documents can start within 24 hours? You have to move the documents to frozen storage to prevent this deterioration spreading.

Air drying and freeze vacuum drying are the only ways you can restore paper documentation from water and mould damage but if you want to avoid the costs altogether then the best course of action for your business is to move your entire paper based system over to the cloud and use protected document management software. This way you can save yourself recovery action and a fat pay out!

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When you are interviewing for marketing or publishing jobs you should make sure you ask questions. One of the best questions you can ask as an interviewee is how your interview panel have felt your interview has gone. By doing this, you’re able to rebuff any concerns and answer any further queries which have arisen during the interview process. That way when it comes to hearing how you’ve done, you can’t be caught short by concerns in interview.

When you get given that phone call telling you that you have been successful enough to be offered an interview it’s a feeling of elation followed by that ‘Help!’ feeling. There are a few ways to prepare yourself for interviews for various roles and if you are going for an interview in marketing, you should ensure you enter your potential new business feeling confident and in control instead of like a pupil in trouble with the head teacher. Making sure you’ve read your interview instructions carefully sounds like a relatively easy instruction but you would be surprised.

All the information you have been sent by your potential business is as important as the initial letter that says ‘you are invited for interview’ and that is so important to remember. On the flipside to that, if you haven’t had any kind of brief sent to you, you may just be required to turn up turned out well and answer their questions with nothing else on top. If you have found work with companies like pulsepublishingnw.co.uk, you should be briefed on the type of role for which you will be interviewing. When you’re choosing your clothes to wear for your interview, be smart about it – literally. Choose smart clothes. A business suit is the best option for an interview as what you want to do is project a professional and positive image of yourself to this business. Ultimately you want them to hire you and they cannot do that if you do not look the part. If you are interviewing for a digital marketing position, bring examples of your work on a USB drive, as that way you can show some of your work that you have done to the interviewer. You can be as relaxed and as focused as you like but the nerves may still kick in.

Don’t worry about that though, nerves are okay as long as you don’t give in to them. Take your time between questions and breathe before you answer. If you need extra time to answer a question, say so. They would rather have an interviewee who answers carefully and knows their stuff than one who stumbles over trying to give the answer they want to hear. Make sure you have prepared yourself beforehand but don’t overdo it – you don’t want to start going into too much detail with your answers and bore them! Nothing is guaranteed no matter how polished and prepared you are but all you can do is turn up on time, answer the questions in a timely manner and overall, have fun with it! You are talking to potential new employers, not mafia bosses so relax and enjoy.

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Let’s assume you have something, like a project, but you don’t know how to make it properly without making it worse or looking at itcompletely wrong. This project is really important because it is a tool for you to have your company’s products is introduced to the public. But it is a slow process, and it takes time and patience to let the people recognize the existence of your company and your company brand. How are you going to bring awareness? Well, this project will surely help. What kind of project is this, you may ask? The trying using this plan to get the results that you need. By making a video, a proper video with your message, and the brand attach to it; surely this project will become a success.


Making a video will advertise the products that you were planning to introduce to the public, and with it, it will surely capture everyone’s attention. But do you know how to do it? Do you know how to make a proper video? If yes, but you do not have the time to make a proper video, then you need another option. If you do not know how to make a really good video with good quality, then you need help.

There’s an opportunity for you to take. You don’t have to waste your money and your time because hiring a professional from the corporate video production will surely give the video that you wanted. The cmavideo.co.uk has a lot of specialists who are well-skilled and experiences to their field. They know how to make the video look clear and impressive, short and meaningful, and good sound quality and better effects. Whichever choices you want they will gladly give you.

Here are some more benefits when hiring an expert that can make your videos.

  • Good quality. If you wish to hire an expert, then they will make sure the quality of the video will be clear, easy on the eyes and easy to understand.
  • The content will be delivered. The content will short, simple and nothing too complicated because if the words are long and not short in summarizingversion, then the audience attention will be short and be strayed easily. The professionals can adjust to that and change the message to something more understandable.
  • Image and motion picture. There will be pictures that well captured, the videos will be of good quality, and not blurry or static, no, the experts will make sure that the video will come out alright.
  • Customers or theaudience will be informed and well-educated. The video will voice out and explain all the things that the audience need to know about the product and the company brand. They will be self-aware of the existence of the product, and they will now notice the company’s brand and be recognized.

These people offered you their service and can give you the best result. Your tool, your project will be complete, and you don’t have to worry about wasting money and time, all you have to do is focus on what you are doing right now while they to the rest of the video, making sure you will be satisfied with the result.

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Most of the people now have their own social media accounts and digital marketing is the common way to advertise brands. Ever since that online connection has been improved and being used by many businesses, online shopping stores and home based jobs it is obvious that people cannot live now without social media and digital marketing. So if you love social media and you have understanding about digital marketing, then you can take advantage of choosing digital marketing and social media apprenticeships. This is the best way to enhance your skills when it comes to online connection.

So why choose the digital marketing and social media apprenticeships? It can be because of these four reasons:

  1. You have better understanding already about social media based on your personal experiences. This means you already know what people will buy on social media and what is not. You know exactly how to be connected to the people and share what is best for them.
  2. You are adaptable to any changes that will happen in the digital marketing and social media platforms. You can go with the flow on what is new and what is hot in the eyes of the social media community.
  3. Since you already know how the social media works you can be engaged to any sectors in the future. This means more opportunities that you can choose when you want to enhance your skills in digital marketing and social media.
  4. Digital marketing and social media is connecting straight to the people around the world. You can use it to meet different kinds of people which will be the target audience. Through this you can make the brand famous and get their attention.

SEO positive red arrow

The digital marketing is the use of computers, smart phones, and tablets, mobile and other related devices in advertising. The apprenticeships in digital marketing can assist the senior and junior web developers or digital marketers to share their talent in improving the performance of the brand of the client. The talents of the digital marketing apprentices are very significant because they can contribute as well to their projects.

The apprenticeships in social media also have a significant role because of their skills in creating better advertisement in any social media accounts that the company has. They can use their skills while they are learning more about social media advertising and even the digital marketing as well. So if you feel that you want to join a marketing team, do not hesitate to choose digital marketing and social media apprenticeships. You can learn, earn and become one of them.

If you choose the digital marketing and social media apprenticeship you can become digital marketer, social media manager, or executive as well. By taking the opportunity to choose apprenticeships you can make your dreams come true in becoming part of the digital marketing team. This is definitely the moment that you are waiting for to shine and share the talent and skills that you have.

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You’re 18, you’ve done your exams and you’ve decided to take a year off before starting the serious business of university study. What now? A gap year in Melbourne of course!

A phenomenal city with a ton of things to see, places to visit and jobs to be done, you can guarantee that your working holiday visa will go a long way. Pack your bag and get on that plane, we give you the reasons why Melbourne is the place to see during your gap year!

How to Rock Your Gap Year in Melbourne

  • Melbourne has been voted “The Most Liveable City in the World” for more than three years running. There’s a reason for this! Excellent food, excellent places, excellent people and Melbourne just continues to excel.
  • You can walk through history here, literally. St Paul’s Cathedral (not the one in London) can be seen from corners of Flinders Street and Swanston Street. Incidentally one of our fabulous apartment complexes is handily located on Flinders Street so if you’re looking for somewhere to stay that’s massively local to the best sites, head over to com.au. St Paul’s was built in the 1880s so you can really appreciate the history under your feet. If you’re going to be studying history it’ll interest you and even if you’re not, why not learn something new about a time centuries ago?
  • Gap year students tend to be…let’s say financially disadvantaged, hence the reason for a working holiday visa. So the best thing to hear about a city is free transport right? Right! The City Circle Tram is actually one of the best ways to get around and it won’t cost you a thing. They run every Sunday through to Wednesday from 10am-6pm and Thursday to Saturday 10am-9pm.
  • It doesn’t matter whether you are 8 or 18, everyone loves to see giraffes and large mammals and where better place for a day off than Melbourne Zoo? A little fun fact for you is that it’s actually Australia’s oldest zoo and has more than 350 different species of animal including the Eastern Bongo which is a critically endangered but beautiful antelope.


There are enough things to do in Melbourne to keep you busy all day whether you’re at work or exploring the city but where do you go to rest your head after the sun sets? You want holiday accommodation that is good value, comfortable and if you’re lucky, has a gym! Apartments of Melbourne serviced apartments are designed with the independent traveller in mind. We have everything from hot showers, comfortable Kingcoil beds and that all important coffee machine so you can have café style quality coffee every morning you’re visiting. Have a home away from home during your adventures and make sure you get the best out of your visit. Of course, Australia has so much to offer a gap year student, but make your start in Melbourne, we hold the bar high for the rest of the country!


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Companies these days are in a race when it comes to establishing a solid online presence.  They have recognized the potential that they can utilize of the online audiences and they are trying their best to maximize their presence as they can. This can be a bit tough though, especially if one were to consider the number of similar sites that can be found on the web these days. This is why some techniques have to be used to allow one to get a better online visibility and presence over their competition.

A very common way for people to get a better ranking in search results this to tap the service of SEO firms at www.paperbackwebsitedesign.co.uk. This can be a sound idea due to the fact that these are firms that are deemed experts when it comes to improving the overall ranking of sites when they appear in search results. This is also a good way for websites to gain better presence online and to be able to get noticed more by their intended recipients. Now, you just have to find the right firm that can assist you.

Start with identifying the names of your prospects, you will want to do your own research to find out the name of the more credible providers that are present where you are. Use this opportunity to gather as many names as you can to ensure that at the end of the day, you have providers that will not disappoint and can be expected to really live up to your expectations. Gathering suggestions from others would be a good way to increase the names of prospects that you have too.

SEO, online concept. Notepad with message, pen, coffee cup and

The reputation of the firm is very important for you to consider before you decide. You have to remember that you are referring to professionals that are expected to make a huge difference on your current online visibility or not. Naturally you are hoping to find a provider that can really address your needs and would want to avoid those people who have been getting some bad reps with the way they offer their assistance. So, scour the web to find more details about who these providers are or what it is that they represent.

Get references. You need to see names of actual clients that these providers have extended their SEO optimization services to so you get an idea of what can be expected of them if they are ever tapped to seek out your assistance. You will certainly want to find the right firms that can help improve your overall ranking if you have been having a hard time getting better online presence moving forward. Check reviews and feedback from other people that have had the chance of hiring these firms so you will know what to expect if you will decide to secure their assistance as well.

Do not forget to consider the costs that you need to cover when you will decide to secure their services. You need to remember that the best providers are not going to be the cheapest. Be prepared to pay the right sum to ensure that at the end of the day, you get the best out of what service they can extend.

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