In virtually all areas of digital marketing, you are dealing with a large number of unknowns.
The best search marketers on the planet will admit that they cannot guarantee where your site will rank in a year’s time, let alone one month. The same can be said for social media marketers, content marketers etc. As such, predicted outcomes are usually nothing more than calculated guesses. If you’re working with an experienced consultant, the likelihood is that it’ll be a pretty good guess, out even the best marketers are susceptible to overestimating their abilities, and not taking into account external factors. One of the best thing you can do, as a client, to mitigate against this is to separate fact from speculation, and differentiate outputs from outcomes. Ask your consultant to explain what aspects of their proposal are based on speculation, and what is/isn’t guaranteed.
Replace as many unknowns (e.g. revenue estimates, traffic estimates, and conversion rates) with real numbers, and be conservative. Better to be pleasantly surprised than unpleasantly surprised.
Once you’re happy with your consultant’s strategy and forecasts, expect them. In a famous experiment, Harvard professor Robert Rosenthal found that the expectations of those around us do influence our results, even when those people never share their expectations with us. Digital marketing is a process that takes time to reach a desired result. Think of it like running a bath – you can’t turn the tap on and have a full bath in a matter of seconds. Unlike running a bath, which fills at a linear rate (if you run a bath for twice as long it’ll be twice as full), digital marketing growth tends to happen exponentially in growth spurts. Take this website for example – here’s a screenshot of our traffic: Of course, the work in the first twelve months contributed to the 600% growth spurt, but imagine if I had fired the digital marketer (in this instance, myself) after the six-month milestone on the basis that we had only achieved a tiny amount of growth during this period? Had that been the case, I think it’s unlikely we would have grown by 600% in months 12-16.
The flip side of the coin is that you probably pay your consultant on a linear monthly retainer. It’s understandable that many clients get itchy feet when they find that there has been very little growth after months of paying for consultancy. So, when is enough – enough? Ultimately, it depends on a number of variables, such as the age of the business, the amount of time spent by the consultant, and the type of digital marketing campaign in question. For example, it typically takes longer to generate results from an SEO or content marketing campaign, than a paid search or social advertising campaign. Companies like southcoastmarketingroup.com can help you with your search. That said, virtually all aspects of digital marketing grow gradually, and then suddenly. If you’re not seeing a gradual improvement in your campaign over the first six months, it might be time to investigate the reason why. In defence of the great digital marketers who sometimes don’t achieve desired results, a lack of tangible results can be due to the client’s business model, or unwillingness / inability to implement recommendations quickly. Generally speaking, though, the issue is most likely to reside in the consultant’s strategy, especially if the business has achieved good results in the past.
If this is the case, be patient, but be ready to move on if you suspect your consultant isn’t being effective or generating the results they anticipated.
Marketing on the web is an integral part of running your business nowadays. And if you are a small business owner, you can gain a lot of growth for your business if you make use of social media marketing. However, to make use of social media marketing effectively, you will need to hire a marketing company to do the job for you. And that is much easier said than done. It is not that easy to choose a business because many marketers are offering their services nowadays. Fortunately for you, if you find that the process is complicated, you can follow this guide. You will find it much easier to hire the services of a competent company if you follow these.
Check around for recommendations. If you have any social media accounts, you should also follow other business social media accounts as well. Try to observe the way that they handle their marketing campaigns on social media. And when you have found one that you like you can ask that business if they can recommend a social media marketing company. Chances are, the successful or polished social media marketing campaigns, are probably run by professional web marketers.
Browse the portfolio of the company. A company will usually have a portfolio of the other business, whose social media marketing campaigns, which they have run. Checking out this collection will allow you to see samples of the work that the particular kind of social media marketing company has done. You can look into the other businesses that are listed in the portfolio of the social media marketing company. Check out the various other social media accounts of those companies, and try to get a good idea of what kind of quality of social media marketing that the business will provide.
Ask the business for references. You should also contact the company and ask if they can provide any references, any professional marketing company should readily be able to provide a list of references that you can contact. And you should also follow up on those references and contact them yourself. You should ask those other businesses whether or not they are satisfied with the social media marketing campaign that they were provided with. Any professional or reliable social media marketing company Ohio should have several references. And those references should be able to say good things about the particular marketing company as well.
You should also look into the reputation of the social media marketing company as well. Always check the background of the company, before you commit to hiring them. You can look for reviews about the services that the social media marketing company has provided its other clients. Ideally, a marketing company should have a lot of glowing reviews written about it. Any social media marketing company, which does not have a lot of reviews, or has a lot of negative ones, should be avoided. You will get much better marketing services from a company that has got a lot of positive reviews.
There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their marketing strategies need to adapt fast. Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.
While older generations will no doubt lament the demise of paper-based newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption. The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers.
Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present:
Websites and SEO content
Internet banner ads
Online video content
Pay-per-click (PPC) advertising
Social media marketing (Facebook, Twitter, LinkedIn, etc.)
Mobile marketing (SMS, MMS, etc.)
This is far from an exhaustive list, and new forms of digital marketing, such as augmented reality, are arriving all the time.
So, why digital marketing?
First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.
But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one. When you look for a digital marketing in Massachusetts agency you need to work out the best thing for your company and digital marketing is that key.
Perhaps the strongest case for incorporating a digital element into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption. According to the Office for National Statistics, over 82% of UK adults went online in the first three months of this year: that’s over 40 million individuals.
The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later.
Taking the initiative to implement a new document management system in the cloud or arrange a new server installation can be a big step for a company. Scanning and importing files into one large system can be beneficial to your business and accessible technology now makes that scanning fast, efficient and easy available. You can link the scanners to a PC, or install onto a network in the cloud. The files you scan in are more easily available to file and classify.
Document management is the method of moving paper documentation to a computer storage location by scanning it in electronically. Moving the documents to an online system actually makes for easy access and companies like filestreamsystems.co.uk are able to provide businesses with document management software to enable this. The transition from paper to online documentation doesn’t have to be hard and you don’t have to pay too much, just choose wisely. Transitioning from filing cabinets of paperwork to computer software makes sense especially if you are in a smaller office. Online storage has the ability to handle large and complex flows of information quickly and accurately and this can differentiate you from other businesses.
The traditional method of sorting through and handling paperwork do not generally allow your staff to work to their full speed or potential. You need your staff to access information easily and online systems that are trained for make this a much more worthwhile venture. These challenges are easily solved by managing your documents and paperwork efficiently. Using software like OCR which is commonly used in schools for the scanning and documenting of school registers, it captures the content of the document, stores it in a database and allows retrieval by any of the words at a much later date. Online document storage allows for intelligent archiving and long-term and reliable storage methods and there’s never any crossover from those working on the same document.
Documentation is far safer than it was in its paper format as no matter what happens in the office, even if a fire ravages the building, your information and paperwork is still safe. Retrieving the information you’d need quickly is actually the biggest advantage of online document storage and one of the most important features that helps distinguish a good online system is an excellent search function. You will be able to train your staff on the new management system and everyone in the office will be able to continue to access the information they would require as easily as they would a paper based system in the office. Your company would be able to load up everything onto a system and while you may still be required to keep the paper copies you at least have a backup for your information.
Document storage can be tricky when you don’t know what you’re looking for so contacting an appropriate company to assist with storage software is usually the best way to go. Your company could be up to date with a new system in a few days and leave rummaging through file cabinets in the past.
There are a lot of dangers to worry about in the office from electrical faults to pipe bursts and flooding where paperwork and documentation is at risk of damage. You can’t protect the office from everything but you can do what you can to put measures in place in case of natural disaster. Bricks and laminated, two inch thick windows don’t always hold against natural disaster. Natural and human disaster can affect your offices and your business just as much as it can affect your home. Think of the bombings in London on 7/7 that affected the surrounding areas above the tube station or the 9/11 massacre, these are all horrific disasters that affected businesses. Companies like filestreamsystems.co.uk can show you how to maximise on your document protection in the anticipation of an event that is disastrous.
Protecting your documents and maintaining your storage for business documents is one of the first things to remember when it comes to disasters in the offices. Not many businesses use cabinets and folders of paperwork anymore as everyone leans more toward protecting their carbon footprint nowadays and most documentation is scanned in and uploaded to systems or an iCloud WiFi. Filing cabinets stuffed full of file after file with personal customer or candidate details are turning into the thing of the past as most companies use the best document management tool available to them for their business. Fire and flood are the two main disasters that can really hurt your business if you don’t have a backup system and sometimes even with a backup system like a desktop computer, disasters can still happen. Of course there are companies out there that are able to restore your documents back to their original purpose and these can cost money, but first and foremost protecting the paper work you have is important.
Scanning in your paperwork and moving it online means that even in the event of a flood through the computer systems and existing IT infrastructure, you have your important documentation squared away and safe so you can access it all over again. A lot of companies have dusty basements or cellars stuffed full of filing cabinets and the issue with that is you can actually risk mould and mildew damage on the paperwork. Of course not every basement is unsafe for your documents but if the office is damp then you definitely risk it. Tightly packed paperwork doesn’t easily become affected by mould and mildew and there are several thousand species of mould all of which can be very damaging to paperwork. Not only that but it can have severe health and safety repercussions. Did you know that mould growth on water damaged documents can start within 24 hours? You have to move the documents to frozen storage to prevent this deterioration spreading.
Air drying and freeze vacuum drying are the only ways you can restore paper documentation from water and mould damage but if you want to avoid the costs altogether then the best course of action for your business is to move your entire paper based system over to the cloud and use protected document management software. This way you can save yourself recovery action and a fat pay out!